How two of the most successful women at the helm of email newsletter media companies think about email. Jen Bolden sold IdealBite to Disney in 2009 and Amanda Steinberg sold DailyWorth in 2018.  They co-founded HigherU, where they set emerging impact entrepreneurs for success in order to create a more just, humane, and sustainable world.

Jen and Amanda are incredible examples of how we can utilize email in genuine and authentic ways to cultivate an audience and rally them around our mission and our purpose.

Key Points From This Episode:

• When Jen started IdealBite, she created emails as a way to share ideas about how people can make the world more sustainable. The strategy was based after Daily Candy. 
• Amanda started DailyWorth with email as the strategy from day one because it was highly scalable with really low overhead. 
• Jen helped mentor Amanda in the early days of DailyWorth with tips on paid growth, barters,  and understanding the importance of how you are perceived in the world. 
• Both Jen and Amanda discuss what they would have done differently with their newsletters before they were sold. 
• When Jen and Amanda created HigherU.com, they knew how to grow and scale a business where you need to have people who are very passionate and buy in. 
• They love email for movement marketing and they have a formula for transforming people on your email list to clients, sales donors, etc. Doing the work is a key part of their formula and really staying true to one's unique self and mission. 
• Pursuing 5,000 mission-aligned emails is important because you have to have a big enough audience to generate enough income from a very small percentage of it. 

Tweetables:

It was a hundred percent like just get it into their inbox, let them have an amazing experience. Let them walk away feeling satisfied because they just learned something. @JenBoulden (02:40)


What we know how to do is go from small to big.  It's very much about what we've done, but it's about teaching others how to do it. @AmandaSteinberg (14:49)


Email allows for just a much more natural flow of a real genuine quote-unquote relationship. @JenBoulden (17:07)

In order to build a movement, you have to have a big enough audience where you can generate enough income from a very small percentage of it. @AmandaSteinberg (23:04)

Links Mentioned in this Episode:

HigherU

Jen Boulden on Twitter

Jen Boulden on LinkedIn

Amanda Steinberg on Twitter

Amanda Steinberg on LinkedIn

Mailchimp

Daily Candy

Danny Levy

Marianne Williamson
 

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