<p>What does it mean to incorporate innovative strategy and design thinking into your corporate lexicon? Internationally recognized as an innovative leader in design thinking as well as a customer experience expert, Jeneanne Rae shares her insights on service innovation and the customer journey as an imperative for success in the 21st-century.</p>

What does it mean to incorporate innovative strategy and design thinking into your corporate lexicon? Internationally recognized as an innovative leader in design thinking as well as a customer experience expert, Jeneanne Rae shares her insights on service innovation and the customer journey as an imperative for success in the 21st-century.

Jeneanne Rae: Design Thinking for Customer Value

At the Business Innovation Factory, we help leaders design and test transformational business models. We do this for businesses and in complex social systems such as healthcare, education, and government. Our approach is human-centered — we seek to understand the jobs customers need done, and use this insight to design new experiences that will better serve them. We experiment in the real world, and rely on storytelling to engage others in the process.

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Jeneanne Rae: Design Thinking for Customer Value

Jeneanne Rae: Design Thinking for Customer Value