What happens when two founders decide to combine life's two greatest indulgences—alcohol and ice cream—into one ultra-creamy, award-winning, totally-adult treat? On this episode of Whiskey Is For Closers, we're joined by Jenn Randall and Dirk Brown, the co-founders of PROOF Hard Ice Cream. They didn't just launch a product—they built an entirely new category. And spoiler alert: it wasn't easy. We dig into the years of R&D (the tastiest kind), the regulatory maze of putting actual alcohol in ice cream, and how they went from scrappy startup to landing on shelves at Walmart, Hilton, Marriott, and 500+ retailers nationwide. We talk about what it really takes to pitch a product that makes buyers say, "Wait… why hasn't anyone done this before?" Grab a pint (the boozy kind), pour yourself something smooth—and get ready for the cold, hard truth about scaling something deliciously different.