Host Karl talked to author and entrepreneur Jennifer Bleam about her new book: Simplified Cybersecurity Sales for MSPs.

By now, the majority of your listeners have accepted the mission to protect their clients. If they don't learn to sell cybersecurity effectively, countless small and medium sized businesses will be financially and personally affected. The future of those businesses depend on the content of this book.

Jennifer Bleam is a wife, the mother of three boys, and a mentor for MSPs looking to dominate their marketplace and build the company of their dreams. Her drive and expertise has led her to grow several multi-million dollar companies and divisions in under two years each. 

She's been featured in countless trade publications and podcasts and has been a guest speaker and trainer on stages around the world including North America, Australia, and Europe.

To date, Jennifer has coached nearly 2,000 MSPs on effective sales and marketing to small and medium sized businesses.

References and links:  www.MSPSalesRevolution.com 

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Sponsor Memo: Cisco 

Did you know Cisco helps Managed Services Providers directly? Know about the Cisco Partner Program? Focused on helping partners combine managed services expertise and service creation with innovative Cisco technology and proven go-to-market resources, there’s a program option for you. With provider pricing, MDF, and marketing resources coupled with Cisco’s leading technologies inculding Meraki, Duo, and Umbrella, learn more with the link right in the show notes. 

https://www.cisco.com/c/en/us/partners/partner-with-cisco/provider.html