Jennifer’s demo tape with Keanu Reeves as a simple 18-year-old student is an emblematic example of “boldness”, which she targets as the key to success while she drives us through her personal story and to “The 10% Target”, her strategy to get comfortable with failure and become bold in life.

Jennifer Cohen is a fitness influencer, wellness entrepreneur, strategic advisor, and media personality. She has founded and partnered with several companies, is the author of several bestsellers and hosts the podcast “Habits and Hustle” with Entrepreneur magazine.

This Episode was recorded at a FAIL! event organized at the Massachusetts Institute of Technology in November 2021 by the VISTA association.
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Music Theme: "Driven To Success" by Scott Holmes
Free Music Archive - CC BY NC