Join Jennifer Gutman, Director of Social Strategy at Oktopost as she hosts a solo episode to reveal why building a healthy employee advocacy program is 100% dependent on who you onboard first in your pilot program. With many organizations looking to embark on employee advocacy in 2022, the purpose of this episode is twofold: firstly, to help marketing leaders set realistic expectations about the onboarding of employee advocates, and secondly, to visualize a practical approach targeted towards supporting and expanding a healthy advocacy program that includes diverse roles, personalities and more!!