In this episode of the That’s Just Good Podcast, we sit down with Jennifer Haworth, Executive Vice President and Chief Marketing Officer of Globe Life, to explore the intersection of brand strategy, sports marketing, corporate social responsibility, and community impact.

With more than two decades of leadership at Globe Life, Jennifer oversees national marketing strategy, major sports partnerships, and brand operations tied to organizations like the Texas Rangers, Dallas Cowboys, Los Angeles Lakers, and Atlanta Braves. She also plays a leading role in Globe Life’s charitable initiatives through the Make Tomorrow Better giving program.

In this conversation, we discuss:

• Corporate social responsibility and brand leadership

• Sports marketing and community engagement

• Purpose-driven marketing strategies

• Building authentic partnerships through sports and philanthropy

• How businesses can align brand influence with social impact

• The role of corporate giving in company culture and community trust

Jennifer shares insights on how organizations can think beyond visibility and use their platforms to create lasting impact in the communities they serve.

If you’re interested in marketing leadership, corporate philanthropy, sports partnerships, brand strategy, or community impact, this episode offers valuable perspective from one of the top marketing executives in the country.