Jennifer Logan is a brand developer and an  innovation specialist with over 14 years in the consumer packaged goods industry where she builds performance brands from their incubation through launch stage. She builds these brands through analytics, consumer need insights, strategic planning, cross-functional collaborations, and dedication to commercial viability. She has proven track record of leading projects through ambiguity, stewarding them through ideation and stage gate mobilization, and turning uncertainty into sales growth and measured ROI. In other words she is a branding expert. She has worked with firms like Absolut and is currently an independent consultant with Campbell St Productions. She has a BA from the University of Michigan and an MBA from Case Western Reserve University. 

During our conversation, Jennifer talks about 

-how she first gravitated towards the innovation space 

-what is branding exactly and why it is so important 

-the 3 most important things that startups need to consider 

-advice she would give those who are looking to create a product or service 

-the best ways for entrepreneurs and founders to network 

-book recommendations you don't want to miss 

Check out Jennifer's book recommendation:

https://amzn.to/3lNd5OD

Please put "Center of Influence" in your network. Please connect with her at 

[email protected] 

https://lunchclub.com/search?query=jennifer%20logan