I had a chance to chat with Jennifer Risi, Founder of The Sway Effect, and discuss an important theme around, “Purpose, People and the Future of PR”.

We talked about:

-What keeps her anchored in this work after decades at the highest levels?

-Why does earned media still matter in an algorithm driven world?

-Where should agencies embrace AI?

Check out The Sway Effect on Instagram:

@theswayeffect @jenrisi76

Watch the LIVE on YouTube:

@jamir_smith

Instagram:

@jamir_smith

JamirSmith.com