In just 23mins, learn from Jennifer Schulze, Head of Product and Demand Marketing at Baker Hughes (a GE company), about:

- How AI has transformed demand generation in recent years
- The importance of “buyer-centricity” in B2B marketing
- Whether marketing complexity will get easier in 2019

In just 23mins, learn from Jennifer Schulze, Head of Product and Demand Marketing at Baker Hughes (a GE company), about: - How AI has transformed demand generation in recent years - The importance of “buyer-centricity” in B2B marketing - Whether marketing complexity will get easier in 2019

Jennifer Schulze on demand generation in complex B2B environments

In The Know is an Idio podcast for B2B media, financial services, and enterprise technology professionals that focuses on the topics of competitive intelligence, marketing intelligence and business intelligence. 

In each episode, Jonny Rose learns from senior marketing, sales, and intelligence leaders as they explain the steps, tactics and data they use to beat the competition in their respective industries. 

Find out more at: www.idioplatform.com/In-The-Know

Business

In The Know is an Idio podcast for B2B media, financial services, and enterprise technology professionals that focuses on the topics of competitive intelligence, marketing intelligence and business intelligence. In each episode, Jonny Rose learns from senior marketing, sales, and intelligence leaders as they explain the steps, tactics and data they use to beat the competition in their respective industries. Find out more at: www.idioplatform.com/In-The-Know

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Jennifer Schulze on demand generation in complex B2B environments

Jennifer Schulze on demand generation in complex B2B environments