In this episode I talk to Jenny Hagemann, Co-Founder, and Co-Owner of Thousand Acre Cider House. Jenny was introduced to the quest for finding and tasting great ciders back in 2015, and as cider continued to resurge in popularity, a lingering idea to open a cider focused tasting room became hard-pressed. Jenny was no stranger to the startup business world, she led a decade long career in startup sales strategy and brand development. Leaving the hustle and bustle of Seattle for the subdued untapped cider scene in Bellingham, she puts her own skills and knowledge to the test to build a business and a brand from the ground up. Now, less than a year into launching their startup, she and her husband and business partner, James, face the impacts of COVID-19 head-on. In this episode we discuss how to adapt in the midst of a crisis and how to handle unexpected turns on the trails less traveled.

Plugs:
Learn more about Thousand Acre Cider House at thousandacreciderhouse.com
Follow @thousandacreciderhouse

Learn more about this podcast at thetrailslesstraveled.com
Follow @tltpodcast

Credits:

Hosted by Jacob Bassett

Recorded, Mixed, and Produced by Jacob Bassett

Logo by Jessica Mucha

Music by Adam Blythe (@adamblythe)

Recorded in Bellingham, WA.