Today we interviewed Jenny Hoyos! A YouTuber who has built a thriving business helping others grow. She shares her journey, from starting YouTube discussing crypto, to building an 8 million subscriber empire and amassing over 2 billion views!

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Jenny Hoyos' Socials

YouTube: @jennyhoyos

X: https://x.com/JennyHoyosLOL

TIMESTAMPS:

0:00 - Introduction

0:32 - Why she started with her first Short

1:03 - How people reacted to her starting YouTube

1:56 - How many views she was getting per Short in 2022

2:00 - How often she posted

2:08 - What kept her motivated

2:40 - Remembering her first viral video

3:25 - If her success with Shorts helped her long-form content

4:13 - How she came up with an idea for one of her videos

4:57 - If CTAs to long-form still work

5:00 - How she optimized her content from 1,000 subscribers to 10,000

8:10 - Breaking down one of her viral videos

9:51 - Her criteria for approaching hooks

12:17 - If she mostly does questions as her hooks

13:15 - Why she thinks one of her videos crushed

16:27 - If she saw YouTube as a full-time path at 16

16:45 - Her parents’ reactions

17:23 - How much she was making

19:38 -What made it work

20:19 - How she researches for ideas

21:20 - How long it takes her to create an idea

22:28 - What the top factors are for going viral

24:33 - How she approaches storytelling

25:44 - If she always focuses on progression in every Short she makes

29:43 - If a big percentage of the audience watches on TV

31:39: - What her audience breakdown is

39:10 - How she used to monetize her Shorts

33:26 - How she monetizes her videos now

34:09 - Discussing her consulting

35:29 - How she handles sponsorships

27:00 - Discussing the contracts

38:24 - If outbound works for her

39:57 - If she bundles Instagram and TikTok with Shorts sponsorships

41:50 - If she targets different audiences

42:45 - If featuring her mom boosted views

44:18 - Her strategy to hit 100M views

45:01 - If doing food content was intentional

48:28 - If she scripts word for word or makes a general outline

49:40 - Discussing RPM

50:16 - If she’s tried 3-minute Shorts

52:03 - How she came up with the viral idea

53:28 - Did Shorts boost her overall viewership

55:00 - Why a video did so well

57:04 - Why she started lives

1:02:40 - Her concurrent viewers per stream

1:03:25 - If she’s streaming on TikTok too

1:03:40 - If she can see herself doing more Shorts livestreams than normal Shorts

1:04:55 - Her experience with long-form videos

1:07:32 - The process of 6 million subscribers to 8.3 million subscribers

1:07:49 - Her partnership with the NFL

1:08:48 - How she built a good relationship with YouTube

1:09:36 - What her full team is

1:11:26 - What her week looks like

1:13:14 - Why she chose to make food content

1:14:22 - What the main focus for the next year is

1:15:57 - Discussing creator-led businesses

1:18:22 - What her goal is

1:20:40 - Her top advice for those starting from zero

1:21:46 - If a person is stuck in Shorts

1:22:59 - What YouTuber she would invest in

1:24:24 - What her big dream is