Do you think you’re missing the boat with leads by not showing up more prominently on Google? Whether your goal is to generate more website leads for your services or demonstrate thought leadership online (or both!), understanding what it takes to get found is a critical skill for marketing and promoting your business in 2015.

-differentiate the need between foundational SEO and shiny-object-SEO

-understand that “more” traffic is not the goal

-get a better handle on what keywords you should prioritize

-understand why Google changes so frequently so that you’re not afraid to jump in