Jeremy described himself as the person who simply gave the green light to the Tomb Raider phenomenon. He draws a comparison to the creation of Mickey Mouse, suggesting that while Walt Disney gets the recognition, the actual creator might have been someone working under him. 

He highlights Toby Gard as the mind behind Tomb Raider’s creation, initially conceiving the character as male but reshaping it into Lara Croft to avoid legal issues with Indiana Jones. Reflecting on those times, Jeremy acknowledges the decision to embrace a female protagonist in a predominantly male gaming world as a bold move. 

Throughout the process, Toby and the team were responsible for the entire creation, while Jeremy’s role was to guide them in the right direction. 
 

Jeremy describes Spike as a central hub within a residential complex – a resident portal that encompasses all essential amenities for those living in these wonderful build-to-rent schemes. This portal allows residents to access various services within the building, from communicating with the concierge to booking gym sessions of meeting rooms – essentially catering to all their needs. 

However, the question arises: what’s in it for the managing agent? 

The real advantage lies in facilitating communication between the managing agents and their tenants. Spike excels in this aspect. It addresses the primary challenge in Build to Rent, which is effective communication. Enabling tenants to reach out to the building managers easily and efficiently, significantly boosts satisfaction levels all around.