Today's guest is Jeremy Miller, author of the bestselling book, Sticky Branding, and founder of a strategic branding and business development consultancy with the same name: Sticky Branding. One thing that makes Jeremy different from most strategists I've talked to is the way he got into this business: He was working for his family's company, a Toronto-based recruiting firm, when the business started to fail. He diagnosed the problem, recognized the need for a rebrand, and-long story short-he helped turn the company around, and it sold in 2013. In 2015, he published Sticky Branding, in which he shares what he learned from that experience as well as his decade-long study of other companies and how they grow recognizable, memorable brands. Now Jeremy's got a new book, and it's about a topic near and dear to my heart: naming. When I first reached out to Jeremy, I didn't even know about the new book (or I might've had him on season one, which focused on naming). Jeremy and I covered a lot of ground in our conversation: We talked about brand strategy, brand experience, Sticky Branding, and the new book, Brand New Name. To learn more about Jeremy and both his books, visit stickybranding.com or Jeremy's author page on Amazon. Also check out the Sticky Branding Group on LinkedIn, which has over 50,000 members (!).