When Jeremy Van Groll left a lucrative corporate finance role, he didn’t just start a bookkeeping firm—he built one around who he really is.
From embracing humor and authenticity, to niching down into nonprofit accounting, Jeremy’s journey is a blueprint for building a business that reflects your values.

In Episode 5 of Humans in Accounting, hosted by Alex Roman, Jeremy shares:
✔ Why showing your true colors can accelerate growth.
✔ How niching to nonprofits transformed his inbound leads.
✔ The culture strategy that keeps his team engaged and clients loyal.
✔ How his podcast, Unaccountable, blends fun with industry insights.