Most startups think if MSPs like their product, they’ll buy it.

That assumption quietly kills a lot of good ideas.

In this episode of Keyboard Samurai, I sit down with Jeremy Young, Community Growth Strategist at Huntress, to break down what it actually takes to bring products to MSPs and scale a startup in the channel.

We dig into the difference between interest and real demand, why MSP feedback can be misleading, and how founders get stuck building products people admire but won’t pay for.

This conversation covers:

• Why demos and praise don’t equal demand

• Selling to MSPs vs selling through MSPs

• Why “the product sells itself” is a dangerous myth

• How product-led growth really works in the MSP space

• The role of sales enablement in startup survival

• Why founder-led sales breaks at scale

If you’re building a cybersecurity product, selling into MSPs, or trying to scale a startup without wasting years chasing the wrong signals, this episode will save you time and pain.

This isn’t theory.
It’s hard-earned channel reality.

Find Jeremy here:

• LinkedIn: https://www.linkedin.com/in/jayoung1216

• Email: [email protected]