"Polish may attract attention, but principle wins trust."

Jeremy Zimmerman of Brand Purpose started his career in the advertising agency world, where he developed his ability to help clients differentiate themselves and achieve market advantage.

As a manager of creative teams of designers, writers, planners, photographers, coders and others, he guided each organization to the successful achievement of their business goals.

His clients have included Toshiba America Electronics Corporation, Siemens Building Controls, Farmers and Merchants Bank and many others representing a wide range of industries.

Jeremy and his wife Tracey founded Brand Purpose in 2018 to help clients design and build purpose-based brands.

More recently, Jeremy narrowed the focus of his business to helping cities brand themselves as a means to inspire pride and promote intelligent development.

This show is full of wise advice and experienced insights. You don't want to miss Jeremy's story. You will see from the conversation between two brand strategists and storytellers who serve very different markets that they are really not all that different.

Branding is not exclusive to businesses. Welcome to another great show with a business leader with soul!

In this show, you will learn:

• The #1 thing you must do in order for your marketing efforts to work
• How to gain trust from your audience early on and why you should care
• How to create a cynic for your brand - fast
• What the BIG companies are doing that give you a BIG clue on surviving over the long-term in business
• How to build a durable brand that stands the test of time
• Where delighted customers actually come from
• What Southwest Airlines is doing that we should all emulate to catapult your brand to the top
• What all brands should have as their first priority

Links Mentioned You can connect with Jeremy on his website, Brand Purpose and through his LinkedIn page.