Today, I’m talking with , the CEO and Co-Founder of , a simple yet powerful CRM for small businesses selling B2B. I love talking with CRM founders to dig into how they’re standing out in one of the most competitive spaces in SaaS—especially when they haven’t gone super niche with their positioning. Jeroen’s insights today did not disappoint. In our chat, Jeroen shares how he and his team built a “Customer Value Machine” that fuels Salesflare’s rapid growth and how he’s navigated the challenges of scaling a company.

Jeroen Corthout of Salesflare

To be an effective founder, you need to prioritize and relentlessly focus on getting the right things done...while juggling everything else life throws at you.

I interview successful founders to uncover how they navigated these challenges and how you can learn from their successes and mistakes.

We cut through the noise to help you build a successful business on your own terms.

Business

Investing

Careers

Management & Marketing

Business News

Shopping

Stop Checking Your MRR

I'm (finally) restarting the show. Tune in to discover what's changing...

The Reboot

The Effective Founder isn't going anywhere, but I am making some changes to the show next year. Tune in and discover what's next for the pod...

What's Next For The Effective Founder...

Today, I’m talking with , a Vice President of SBA lending at , where he specializes in goodwill transactions, which are especially relevant to internet businesses. Jordan has been in banking for 18 years and is well-known in the SBA industry for his public speaking, and that’s actually where I first came across him. Jordan co-hosted a great webinar with FE International (a business broker that specializes in mid-market SaaS, e-commerce, and content businesses) on how to use the SBA lending program to buy a business. That presentation was a crash course on the ins and outs of SBA loans, so if you’re at all interested in this subject, go check that out. I’ll link to it in the show notes. In our chat today, Jordan and I are going to build on that presentation and walk through more of the details on what the loan application and approval process looks like.

Jordan Richmond on Buying SaaS Businesses with SBA Loans

Today, I’m talking with , the author of , and the Executive Partner at Independent Security Evaluators (ISE), the company of ethical hackers famous for hacking cars, medical devices, and password managers. Ted has helped hundreds of companies fix tens of thousands of security vulnerabilities, including Google, Amazon, Microsoft, Netflix, and more. In our chat, we’re going to talk about the security risks SaaS founders need to be aware of and how to protect their applications.

Jeroen Corthout of Salesflare

Download our free app to listen on your phone