In this episode of Printing's Alive, Jeroen from Jubels shares their transition from traditional letterpress to digital printing, focusing on specialty binding and papers. Discover marketing strategies, margin nuances, and a high-end custom book project that highlights the luxury print market. Explore the challenges of print buying groups, the value of personal customer interactions, and sustainability practices. Jeroen also discusses the skilled worker shortage, graphic arts education evolution, FSC certification costs, and current print embellishments. The episode wraps up with reflections on passion in print and audience engagement.

(0:00) Introduction and guest welcome

(1:02) History and evolution of Jubels

(3:48) Specialization and techniques in book printing

(5:55) Strategies for customer acquisition and retention

(7:19) Focus on high-value and luxury print products

(13:20) Digital printing advancements and impact

(17:58) Monetizing expertise in the print industry

(26:54) Enhancing customer experience through staff interaction

(29:23) Sustainability practices in printing

(31:37) Analyzing the FSC certification impact

(37:46) The significance of embellishments in print

(41:14) Assessing new printing technology investments

(45:09) Addressing the skilled labor gap in printing

(46:48) Diversity and inclusion in the print workforce

(47:53) Attracting the next generation to printing careers

(49:48) The decline and future of print education

(50:32) The enduring importance of print media

(52:06) Final insights and advice

(52:44) The importance of investing in expertise

(53:13) Encouraging passion within the print industry

(53:32) Call to action for audience engagement