This week I got to sit down with one of the most impactful people from my college years: my former professor (and forever bonus dad), THE Jerry Rackley. Jerry defines his “why” in what he does, and expands on how preparing students for the real world goes way beyond lectures and grades. We talk about his love for building personal connections, work-life balance, how AI is changing the game in marketing (and teaching), WWJD (J as in Jerry) if he were combatting the Coldplay CEO scandal as head of PR and marketing for Astronomer. A legend. A professor. A man with jumper cables— IYKYK.