Jess Cervellon is a Fractional CMO and CXO for DTC and eCommerce brands, Founder of Open Late Collective, which specializes in marketing and customer experience for creator and influencer brands, and host of the podcast The Juice with Jess Cervellon. She was employee #4 at Feastables and served as the VP of Customer Experience. Before this, she led, and was a part of, customer experience teams at Anagram, Cybrary, and TravelBank.

In this episode, we discuss:

• What drove Feastables' rapid early success
• Gamification: benefits, drawbacks, and when it can be too much
• Being customer-obsessed and how to practically do it across the entire customer journey
• Customer experience being a company-wide, cultural focus across teams
• Utilizing data effectively from CX teams
• Reaching non-conventional channels where your customers live
• Measuring the return of live events
• And much more!

Connect with Jess on LinkedIn
Check out her Newsletter and Podcast

The eCommerce Innovators podcast is brought to you by Alia.

Alia is a popup that lets Shopify stores reward shoppers with discounts for learning more about their brand, story, and products through an engaging customer education experience.

Alia is trusted by leading brands like Firebelly Tea, which was founded by the President of Shopify, Bibado, Urban Smokehouse, and MASA Chips.

Urban Smokehouse, drove an additional $100k+ in sales per month and grew their popup signup rate by 184% in the first 30 days with Alia.

Connect with the host, Cory, on Twitter.