This week, my guest is Jess Cipolla-Tario: one of the preeminent in-house leaders today. Formerly the head of the MGM Resort's in-house team and in charge of multiple ANA conferences, Jess knows how to build the right in-house culture and operation. This week on Inside the Creative Studio. 

 

In This Episode: 

• The reality of being laid off during a pandemic: what Jess discovered 
• If the glass is half-empty, add water 
• You don't cease to be a leader - even if your role is eliminated 
• Implementing change is about behavior, not just giving directions 
• Consumer-driven organizational structure and marketing 
• The beauty, challenges, and purpose of in-house agencies

 

Links and Resources 

• Jessica Cipolla-Tario on LinkedIn