In case you hadn't heard, vegan beauty is in. Demand for cruelty free products is booming and the US market alone is set to be worth $3.1B by 2025. While many of the big beauty brands are only now jumping on the vegan trend, today's guest predicted it would happen quite a few years ago and she had the foresight to create a brand that filled a significant market gap - vegan, cruelty-free hair care. Today we're speaking to Jess Gerring from Hello Hair - she founded the business with two friends back in 2013 and over the past 5 years has created a thriving global business with a social following of 400K. Not bad for a trio who had no experience in hair care before they got started!