On today’s episode we are interviewing Jess Iandiorio, a repeat startup CMO currently at StarTree, and previously at unicorns including Starburst, Mirakl and Acquia. She covers how to budget for brand, why brand design matters, and how brand fuels demand.You can learn more by following us on LinkedIn using the links below: <a href='https://www.linkedin.com/in/jess-iandiorio-514859/'>Jess Iandiorio</a> <a href='https://startree.ai/'>StarTree.ai</a> <a href='https://www.linkedin.com/in/amritagurney/'>Amrita Gurney</a> <a href='https://www.linkedin.com/in/janessalantz/'>Janessa Lantz</a>Thanks for listening!

On today’s episode we are interviewing Jess Iandiorio, a repeat startup CMO currently at StarTree, and previously at unicorns including Starburst, Mirakl and Acquia. She covers how to budget for brand, why brand design matters, and how brand fuels demand. You can learn more by following us on LinkedIn using the links below: Jess Iandiorio StarTree.ai Amrita Gurney Janessa Lantz Thanks for listening!

On today’s episode we are interviewing Jess Iandiorio, a repeat startup CMO currently at StarTree, and previously at unicorns including Starburst, Mirakl and Acquia. She covers how to budget for brand, why brand design matters, and how brand fuels demand.You can learn more by following us on LinkedIn using the links below: <a href="https://www.linkedin.com/in/jess-iandiorio-514859/" rel="noopener noreferrer">Jess Iandiorio</a> <a href="https://startree.ai/" rel="noopener noreferrer">StarTree.ai</a> <a href="https://www.linkedin.com/in/amritagurney/" rel="noopener noreferrer">Amrita Gurney</a> <a href="https://www.linkedin.com/in/janessalantz/" rel="noopener noreferrer">Janessa Lantz</a>Thanks for listening!

Jess Iandiorio, CMO of StarTree

This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.

Business

Marketing

This is a podcast about brand marketing at SaaS startups. Across the three major functions of SaaS marketing -- product marketing, demand generation, and brand -- brand is consistently the least understood. There are a lot of marketing podcasts out there, but this is where marketers show up to discuss how to think about, and invest in, brand marketing at each stage of your startup's growth.

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Jess Iandiorio, CMO of StarTree

Jess Iandiorio, CMO of StarTree