Jess Ruhfus, founder of Collabosaurus, shares insights into how she’s built a leading tech platform as a non-technical, female, solo founder, why collaborations have a ROI 25x greater than digital marketing, how to structure brand-to-brand collaborations correctly, and why she describes trying to fundraise in 2018 as an absolute ‘nightmare’.  

We covered: 

• Her biggest mistakes in the early days, including spending too much time and money on making version 1 of her product ‘perfect’   
• Why she spent a year trying to raise capital before deciding to give up 
• Why she decided to build her business with a subscription model  
• How small & medium sized businesses should approach brand collaborations, and the big mistakes to avoid 

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