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Jesse Abrams from Homewise
Jesse Abrams is the Co-Founder & CEO of Homewise.
Homewise is a national consumer end-to-end homeownership platform, centered around its digital mortgage experience that uses data intelligence to match and secure clients with their best mortgage from 30+ banks and lenders in minutes. Homewise then connects clients to their in-house Real Estate solution (Homewise Real Estate) and partners at each step of the process from there, such as insurance and real estate law.
Takeaways
Foundational skills in marketing and advertising can provide a strong base for a career in the tech industry.
Identifying a gap in the market and taking the first step is crucial for starting a successful business.
A vertically integrated approach can differentiate a company and provide value to customers.
Pivoting to a B2B2C model can lead to scalable revenue growth and partnerships with other businesses.
Balancing customer and investor feedback is important for making informed decisions.
Baking education into the product can empower customers to make informed decisions and improve their overall experience. Providing advice and access throughout the home buying process can improve the customer experience and save money for customers.
Launching a real estate listing site in-house allows for greater control over the customer experience and the ability to provide tailored information to clients.
Being open to sharing ideas and collaborating with others in the industry can lead to valuable insights and opportunities for growth.
Dealing with hard times as a founder and parent requires a supportive network, engaging in physical activity, and finding joy in personal interests.
Building the industry and starting a company requires resilience, thick skin, and a passion for the work being done.
Chapters
00:00 Foundational Skills in Marketing
03:21 Genesis of the Idea for HomeWise
06:12 Taking the First Step and Identifying the Gap
10:18 Vertically Integrated Approach
15:23 Capitalizing on the Digital Movement
21:12 Pivoting to a B2B2C Model
26:50 Balancing Customer and Investor Feedback
32:40 Unlocking Competitive Rates
38:20 Baking Education into the Product
43:03 Providing Advice and Access
44:15 Launching a Real Estate Listing Site
49:50 Favorite Books and Excitement for the Future
53:45 Dealing with Hard Times
57:04 Building the Industry and Starting a Company
My podcast supporter!
Fasken's Emerging Tech and Venture Capital practice is comprised of 80+ dedicated legal professionals across the Canadian market. We're deeply involved in the startup ecosystem and have worked closely with founders from startup to scale-up to exit. Our team is a leading Canadian law firm for VC financings and tech M&A and act for many of the best-in-class startup and scale-up innovation-based companies and entrepreneurs in Canada.
Given this experience we understand market trends and can assist in guiding your company forward as you scale – we take a holistic and strategic approach to helping our clients achieve their goals and provide the full suite of services including corporate, corporate finance, M&A, commercial, IP, data and compliance, employment, tax and beyond. We are excited to help the next generation of unicorns!
View all episodes
By Evan McCannJesse Abrams is the Co-Founder & CEO of Homewise.
Homewise is a national consumer end-to-end homeownership platform, centered around its digital mortgage experience that uses data intelligence to match and secure clients with their best mortgage from 30+ banks and lenders in minutes. Homewise then connects clients to their in-house Real Estate solution (Homewise Real Estate) and partners at each step of the process from there, such as insurance and real estate law.
Takeaways
Foundational skills in marketing and advertising can provide a strong base for a career in the tech industry.
Identifying a gap in the market and taking the first step is crucial for starting a successful business.
A vertically integrated approach can differentiate a company and provide value to customers.
Pivoting to a B2B2C model can lead to scalable revenue growth and partnerships with other businesses.
Balancing customer and investor feedback is important for making informed decisions.
Baking education into the product can empower customers to make informed decisions and improve their overall experience. Providing advice and access throughout the home buying process can improve the customer experience and save money for customers.
Launching a real estate listing site in-house allows for greater control over the customer experience and the ability to provide tailored information to clients.
Being open to sharing ideas and collaborating with others in the industry can lead to valuable insights and opportunities for growth.
Dealing with hard times as a founder and parent requires a supportive network, engaging in physical activity, and finding joy in personal interests.
Building the industry and starting a company requires resilience, thick skin, and a passion for the work being done.
Chapters
00:00 Foundational Skills in Marketing
03:21 Genesis of the Idea for HomeWise
06:12 Taking the First Step and Identifying the Gap
10:18 Vertically Integrated Approach
15:23 Capitalizing on the Digital Movement
21:12 Pivoting to a B2B2C Model
26:50 Balancing Customer and Investor Feedback
32:40 Unlocking Competitive Rates
38:20 Baking Education into the Product
43:03 Providing Advice and Access
44:15 Launching a Real Estate Listing Site
49:50 Favorite Books and Excitement for the Future
53:45 Dealing with Hard Times
57:04 Building the Industry and Starting a Company
My podcast supporter!
Fasken's Emerging Tech and Venture Capital practice is comprised of 80+ dedicated legal professionals across the Canadian market. We're deeply involved in the startup ecosystem and have worked closely with founders from startup to scale-up to exit. Our team is a leading Canadian law firm for VC financings and tech M&A and act for many of the best-in-class startup and scale-up innovation-based companies and entrepreneurs in Canada.
Given this experience we understand market trends and can assist in guiding your company forward as you scale – we take a holistic and strategic approach to helping our clients achieve their goals and provide the full suite of services including corporate, corporate finance, M&A, commercial, IP, data and compliance, employment, tax and beyond. We are excited to help the next generation of unicorns!