Jesse discusses the increased demand for cannabis products with longer shelf-lives during the COVID-19 pandemic, the role of technology in cannabis go-to-market strategies, and Columbia Care's hyperlocal marketing strategy for 2020.

Jesse Channon, Chief Growth Officer, Columbia Care

Tune into Alchemy – the podcast all about building a business on the frontlines of the new economy, hosted by Fyllo’s Chief Commercial Officer, Jeff Ragovin.<br /><br />To learn more, visit www.hellofyllo.com/podcasts

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Tune into Alchemy – the podcast all about building a business on the frontlines of the new economy, hosted by Fyllo’s Chief Commercial Officer, Jeff Ragovin.To learn more, visit www.hellofyllo.com/podcasts

Tune into Alchemy – the podcast all about building a business on the frontlines of the new economy, hosted by Fyllo’s Chief Commercial Officer, Jeff Ragovin.<br><br>To learn more, visit www.hellofyllo.com/podcasts

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Jesse Channon, Chief Growth Officer, Columbia Care

Jesse Channon, Chief Growth Officer, Columbia Care