Jesse Willson is the engaging and informative host of the YouTube channel Still It, which is dedicated to the hobby of home distillation, encouraging viewers to "chase the craft."

Here's a better description of Jesse and his content:

Jesse Willson's Content Style

Jesse is known for his accessible, yet detailed approach to a complex subject. He makes the often-intimidating world of home distilling—which covers making everything from whiskey and rum to vodka and fruit brandy—understandable and fun.

• Focus on the Craft: The channel’s mantra is to treat home distilling as a legitimate and skilled hobby. Jesse covers the entire process, from preparing the mash and fermentation to running different types of stills and aging the final spirit.
• Educational and Experimental: He produces clear how-to guides and safety-focused tutorials, but he's also highly experimental. He has popular series like "Safety Net Recipes," which use minimal equipment for beginners, and a "Meme Spirits" series where he playfully distills unusual ingredients (like Kool-Aid or cheap wine).
• Personality: Jesse is often described as enthusiastic and genuine. He frequently interacts with his audience and is known for being supportive of the home distilling community. He also hosts the "Chase The Craft" podcast, where he has more relaxed conversations with other distillers and industry experts.

In short, Jesse Willson is the friendly and knowledgeable guide who demystifies the art and science of home distillation for a wide audience.