Jessica Burke is an experienced collegiate strength and conditioning coach, most recently at Penn State University, as well as a personal trainer. She joins the NSCA Coaching Podcast with a unique perspective on the state of the strength and conditioning profession. Burke shares her professional path with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including rewarding work as a personal trainer outside of her responsibilities on campus. This episode explores the value of work-life balance across the coaching profession. Should we debunk the “hustle culture” model of the strength and conditioning coach lifestyle? Listen to learn about this topic and more. Other topics covered include strength and conditioning coaches having a presence on social media and training foundations for youth and female athletes.
You can follow Jessica on Instagram: @coachjburke and TikTok: @coachjburke | Find Eric on Instagram: @ericmcmahoncscs or Twitter: @ericmcmahoncscsShow Notes“I definitely encourage people to work with the sports that they’re passionate about but also keep that door open, because working with them and working with golf, it definitely has made me a more well-rounded coach and given me the ability to just connect with more athletes.” 2:40
“It takes a level of grit to get into this profession and stay with it.” 8:33
“For me, it was making that really in-depth knowledge really accessible for general population and then also providing a really positive message surrounding food, surrounding exercise, things that I really needed to hear when I was in my early 20s and just cutting through the noise of diet culture, because it is really loud.” 10:45
“I think the science and the nitty-gritty is a huge part of our profession, don’t get me wrong, but the ability to connect with broad groups and types of people is the thing that makes coaches effective.” 20:18

Jessica Burke - NSCA’s Coaching Podcast, Season 7 Episode 8

This is the NSCA’s Coaching Podcast, where strength and conditioning coaches share their experience, lessons learned, and advice about how to thrive in a highly competitive profession. Published by the National Strength and Conditioning Association, www.nsca.com.

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Do you fear public speaking? It may seem counterintuitive for coaches who command the weight room every day, but it’s more common than you’d think. On the floor with your athletes, you’re in your element, but shifting audiences to administrators can have you second-guessing. Honing your communication and public speaking skills shouldn’t be saved until you’re eyeing a promotion — Coaching & Presentation Skills Coach Jenny Rearick advises getting in as many early reps as possible. Combining her experience as a collegiate athlete, strength and conditioning coach, and corporate marketer, Jenny founded Fit to Speak to empower fitness professionals in the “sport” of public speaking. Discover concrete strategies like the BLUF method to make sure your key message is heard. Learn how to seek out low-risk scenarios that can transform your speaking skills from just getting by to getting ahead. Plus, don’t miss her simple mindset shift to ease pre-presentation nerves.
Connect with Jenny on Instagram at: @fit_to_speak or online at: fit-to-speak.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs 
Check out Jenny’s episodes in the new NSCA Presenter Playbook series on NSCA TV. Ready to take the big stage? Apply online to speak at a 2025 NSCA event before the May 15 deadline.
BONUS: Answer Bryan Mann’s “call to arms!” Get involved locally and give back to your strength and conditioning community at NSCA.com/VolunteerShow Notes“Maybe a strength and conditioning coach is part of a recruiting visit for an athlete, and having to connect with a high school athlete, or their parents coming through the weight room. You're essentially having to sell that program in a different way than you would to your athletes on the day-to-day.” 9:35
“If people are going to see my body language and hear my voice in the way I'm delivering this information, that's going to impact how they perceive that information. Because if they perceive me as being grounded and competent and confident in what I'm saying, they're more likely to buy into the information I'm sharing.” 24:20
“Whenever I talk about nervousness or anxiety, I love this quote by Mark Twain. He said, "There are two types of speakers in this world, the ones that are nervous and the ones that are liars."” 28:15
“I think it can be really empowering to know – what's the most effective way to organize information so that it can be easily understood or acted on as an example. There is an acronym that they use in the military called BLUF, B-L-U-F. They follow it mostly in writing, but it applies to speaking as well. It stands for Bottom Line Up Front. Some of you might be familiar with it. Essentially, what it means is the very beginning of what you're writing or saying should be the bottom line. It should be, what is my main takeaway? What is the most important thing I need to say?” 31:45

Jenny Rearick | Great Coaches are Professional Communicators

Since 1998, Bryan Mann has dominated strength and conditioning, securing positions at elite collegiate programs and defining research in strength, power, and velocity-based training (VBT). As the Academic Director of Strength and Conditioning at Texas A&M; University, Bryan still gets the rewarding chance to shape students like his former athletes, but now, he’s focused on the future. He’s expanding his scope to human performance as a whole — applying his coaching expertise to advance performance across general, special, and tactical populations. Join NSCA Coaching and Sport Science Program Manager Eric McMahon as we follow Bryan’s professional path, including his recent transition to the Aggie’s powerhouse performance staff alongside Bo Sandoval and Tommy Moffit. Plus, explore pioneering research on Parkinson’s, the rise of individualization in VBT, and how to create a “forward” (not backup) plan for career longevity.
Connect with Bryan on Instagram @jbryanmann or Twitter/X @jbryanmann | Find Eric on Instagram @ericmcmahoncscs or LinkedIn @ericmcmahoncscs
In this episode, you’ll learn about the NSCA Presenter Application process. Apply by May 15 to be considered for 2025 local events and conferences while earning CEUs for your expertise.Show Notes“What kept me coaching on the floor for so long, even with having the PhD, was watching the athlete develop from a child to a mature adult. [...] That’s what I really enjoyed. And I just use the weight room and jumps and sprints and everything as a vehicle for that.” 2:43
“You can take plyometrics and scale that to the aging population. That's going to help to the tightened isomers. That's going to help with the stored elastic energy that they're not getting depth through the resistance training. You could do all the heavy stuff you want. You can do all the fast stuff you want. But if you are not using the stretch-shortening cycle appropriately, you're not going to be influencing gait. You're not going to be influencing mobility appropriately.” 14:10
“Find what excites you. What do you think about at night? What do you think about in the morning? What is it that’s always on your mind? That’s the area you should explore [...] because that is what’s going to make you great.” 17:20
“If you have the ability to apply your skillset in another area, you just increased your ability within the job market to go ahead and apply that towards aging, towards general population.” 23:06
“The best ability is availability. And if I have my athletes out on the field feeling good, they’re going to be playing better than if they maintain 95% of their squat max.” 34:46

Bryan Mann | From Athletics to Human Performance: Shaping the Future

In this episode with Associate Head Coach of Athletic Performance, Anna Craig, you will learn how “Annual Strategic Planning” improves the professionalism and unity of the University of Texas (UT) Olympic Strength and Conditioning Department. Craig shares her coaching philosophy and talks about the role of mentors during her tenure at UT with NSCA Coaching and Sport Science Program Manager, Eric McMahon. This episode stresses the importance of building autonomy in student-athletes and having humility to effectively manage staff dynamics within collegiate strength and conditioning. Learn about how Craig’s off-campus work, coaching in the private sector, allows her to grow professionally. Tune in for some useful tips on staff and facility management.
Connect with Anna on Instagram at: @annaecraig or by email at: anna.craig@utexas.edu| Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscsShow Notes“I want to encourage anyone who is a director of their team or anyone who is in charge of hiring or in charge of longevity—I want to emphasize just the importance of coaches being in their position for a period of time to really make an impact on the place that they are and to really make an impact on their programs and teams.” 5:47
“My philosophy, in life and in my coaching, is that I would like to—if you gave my athletes an exit interview or if you talked to somebody who knew me and you asked them, are you a better person and a better athlete having been coached by Anna than you would have been otherwise?” 11:23
“I want to intrinsically motivate my athletes to seek significant change within themselves and confidence within themselves to be someone at the end that they are proud of.” 12:32
“And part of that is just getting them comfortable with giving each other feedback too. Having hard conversations and giving feedback is uncomfortable. And if they can’t do it in an incredibly controlled situation within the weight room or within strength training, then they have no chance doing it in a heated situation on the field. They’re probably going to handle that incorrectly, not say anything. And so, I want to teach them how to be good communicators. I want to teach them how to be responsible.” 17:35

Anna Craig - NSCA’s Coaching Podcast, Season 7 Episode 22

Get to know the 2024 NSCA Assistant College Strength and Conditioning Coach of the Year, Kenna Smoak-Minnici. After accepting her award at the 2024 Coaches Conference, she connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the unique coaching rigors at the prestigious military academy, Army West Point. The episode goes beyond the demands of sport-specific training to developing student-athletes and leaders for sustained success in the military. Smoak-Minnici highlights the role of family along her journey as an athlete and strength and conditioning coach, as well as the importance of always pushing yourself to go beyond the norm.
Connect with Kenna on Instagram at: @kenna_minnici or LinkedIn: @kenna-smoak-minnici | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs   
Did you enjoy the episode? Don’t forget to nominate a deserving strength and conditioning coach for an NSCA Coach of the Year Award at NSCA Awards.Show Notes“I also help out with the Athlete Monitoring Program. Everyone is probably familiar with—to get in the military, you have to have meet certain height and weight requirements, or physical abilities that might lean more towards distance running, push-ups, sit ups, whatever it may be. But when you have a 300-lb lineman, or a heavyweight wrestler, or a rugby player, or a thrower, that type of training might not—that body size isn’t conducive to their athletic career for them to stay safe and be successful. So, I work close with getting those athletes ready to commission once their sports seasons end.” 4:48
“When I got to middle school, my parents sat me down and they’re like, okay, maybe softball, or track, or some of your other sports might—and I was like, “no, I’m playing football. I like this the best. I like hitting people.” So, then my dad was, to really appease my mom, like, “don’t worry, I’m going to make her quit.” And so, then he made me get up every morning at 5:00 AM and do his whatever he knew about two hours of working out before school in middle school and I fell in love with it to where he didn’t make me quit. So, I played through junior year.” 11:30
“To me, it’s just all flowing and I can’t compartmentalize it. I’ve been at West Point a while, so I really do feel like I have a family here, to where I can bring my son around. There’s definitely been last minute schedule changes. I’ve thrown him in the hiking backpack and just coached a group. My players love him and he loves Army. It means so much to me for him to see me feel like I have a purpose in my career.” 15:15

Kenna Smoak-Minnici - NSCA’s Coaching Podcast, Season 7 Episode 21

Have you ever considered getting a K-12 teaching license, with your CSCS, to gain employment as a high school strength and conditioning coach? Coach Justin Loudon serves as the Chair of the NSCA High School Coaches Professional Development Group (PDG). He shares PDG updates with NSCA Coaching and Sport Science Program Manager, Eric McMahon, including highlights from the 2024 NSCA Coaches Conference and direction for the future of high school coaching. Learn about the impact of school-based strength and conditioning beyond the weight room, and important benefits for students over their lifetime.  
Connect with Justin on Instagram at: @coach_loudon or by email: loudonsc@gmail.com| Find Eric on Instagram: @ericmcmahoncscs or X (Twitter): @ericmcmahoncscs | Here is a link to engage with NSCA Professional Development Groups.   As mentioned in the episode, check out the book: NSCA's Guide to High School Strength and ConditioningShow Notes“I think it's more about being a physically literate individual. So for me, being able to teach these kids and educate these kids on how to do this, I think it just sets them up for success later on in their life.” 6:38
“Our job is really to help mold those kids, the whole child aspect. It's not just focusing on sports. And if I can get that 93%, 94% stronger and better and more athletic, than the other 6%, 7% is going to come with it as well.” 12:48
“Being a coach is being a teacher and being a teacher is being a coach. And I think if you can get that education background, even a couple of classes on it, that's really going to help you out as a coach, whether it's in the college level, professional, or wherever, just being able to look at things maybe slightly different.” 25:10

Jessica Burke - NSCA’s Coaching Podcast, Season 7 Episode 8

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