In this episode, host Ana Valdez (President & CEO of the LDC) sits down with Jessica Santiago Byrd, Multicultural Marketing Manager at IKEA U.S., and a visionary leader shaping how major brands authentically connect with diverse communities. With a career devoted to inclusive storytelling and cultural insight, Jessica has led groundbreaking work; including the launch of IKEA’s U.S. Spanish-language website and national in-language campaigns that elevate the voices and needs of Latino consumers.

Jessica’s approach is rooted in a belief that representation must be meaningful, data-driven, and community-informed. Her work is redefining what it looks like when a global company shows up for multicultural audiences, not as an afterthought, but as a core part of its brand DNA.

Join us as Jessica shares her journey into multicultural marketing, why Latino consumers deserve intentional and culturally fluent engagement, and how brands can create authentic connections that go far beyond translation. Her insights offer a roadmap for how corporate America can respect, understand, and genuinely reflect the communities it serves.