“The scariest thing is the word “solo”."

In this episode, Felix Bertram speaks with PA Jessica Cvetic, founder of Citrus Aesthetics in San Diego, CA, who talks through highs and lows of her first year opening and running her own medspa by herself.

If you’re thinking about opening your own practice or finding solo entrepreneurship a challenge, then listen to how Jessica navigated her first 12 months, and what helped Jessica through the sleepless nights and self-doubt to have a successful first year.

Episode highlights include:

• The sacrifice and commitment to set up a solo medspa
• Invest in learning from Experts: “You will be best… if you realise everything you don’t know”
• Jessica’s story of how she started in Aesthetics and what led her to open Citrus
• Her experience with Moxie (a business consultancy provider that helps owners open and grow medspas)
• The early challenges of having to manage all tasks with running your own business
• Jessica’s 5 key steps to successfully open your own medspa
• Balancing targets with a patient-centric mindset
• Pros & cons of owning your own skincare brand
• Importance of applying value for your time
• Jessica’s recommendation to be “cautious” – keep costs low
• Her cash-flow in the first 12 months
• The need for a support network of injectors around you
• Jessica’s purpose for the future: Education
• The positive impact of Joy and Meaningful Relationships on skin appearance

Follow Jessica:

https://www.instagram.com/citrus.aesthetics_

Follow Felix:

https://www.instagram.com/drfelixbertram