Humans in Accounting

Jessica Fox on SEO, Systems, and Building a Boutique Bookkeeping Firm


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From freelancing to founding Florida Virtual Bookkeeper, Jessica Fox built a thriving boutique bookkeeping firm—powered by SEO, strong systems, and a passion for client education.

In Episode 6 of Humans in Accounting, hosted by Alex Roman, Jessica shares:
✔ How she shifted from 100% referrals to inbound leads through content and SEO.
✔ Why systems gave her the freedom to cut her workweek to 25 hours.
✔ The importance of charging your worth from day one.
✔ Lessons from winning “Top 50 Accounting Practice in North America” three years in a row.

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Humans in AccountingBy South Offices