We’re back with Season 7 of The HPScast. This week, host Colbert Cannon sits down with Jessica Gelman, Chief Executive Officer of Kraft Analytics Group and co-founder of the MIT Sloan Sports Analytics Conference. Jessica discusses how data is being used to redefine the sports industry, from helping us better understand how we consume sports media to spotlighting gaps in equality to shape a more just future. Jessica shares her winding path into sports and entertainment, which included a stint of professional basketball in Europe and consulting work before heading back to business school, where she merged her love for the game with an appetite for intellectual rigor to carve the unique path she walks today. And find out how the renowned MIT Sloan Sports Analytics Conference was started over a quick drink.

Learn more about Jessica Gelman and her role at Kraft Analytics Group here, and check out the MIT Sloan Sports Analytics Conference here. Find out more about Jessica’s Best Idea, the autobiography All In by Billie Jean King, here. You can also read Colbert’s Best Idea, the book Dream Team by Jack McCallum, here.