Jessica Lessin is a former Wall Street Journal reporter, now at the helm of the in-depth business/technology subscription publication, The Information. Before she founded The Information, Jessica was convinced that a select audience would pay for under-reported, exclusive, ad-free content pertinent to their sphere of work. And she was right. Today 10 out of the 11 CEOs of the most valuable technology companies in the U.S. pay $399 a year to access one daily article along with The Information’s vibrant community.