Jessica Parrish is the founder of Shedid & Parrish an award-winning salon range for curly & textured hair. Jessica prides herself on delivering an inclusive brand that strengthens & nourishes and it made for curls, so people can feel confident and inspired to love their hair the way it grows from their head. Jessica’s background as a mixed-race adoptee is at the heart of her drive, having experienced firsthand the importance of identity and both fitting in yet inevitably standing out.