Jessica Yellin founded News Not Noise to do what the title implies separate the important news from the noise. Her goal is to “give information. Not a panic attack.” With over 193,000 Substack subscribers and 792,000 followers on Instagram, Jessica has become a trusted voice in a chaotic media environment—breaking down what matters, why it matters, and what you can safely scroll past. She’s part of a new movement of independent journalists that are taking advantage of platforms that allow individuals to build an audience of their own, without having to rely on traditional news networks.

At the Bush Institute’s 2025 Forum on Leadership, she joined Strategerist host Andrew Kaufmann to unpack the evolving media landscape—and how to stay informed without getting overwhelmed.