In this episode of the Blue Collar Future podcast, host Jaden Robison sits down with Jesse Demler, also known as Slim Brick, to unravel the world of construction and the significance of health and fitness within the industry. The conversation kicks off with a candid discussion about the hurdles and setup of starting a podcast, eventually transitioning into an engaging dialogue on Jesse's experiences and perspectives in masonry.

The episode delves into Jesse's advocacy for taking "care of your shit" and the implications of proper health and fitness routines on a construction worker's longevity. With engaging storytelling, Jesse highlights how innovative equipment like exoskeletons is changing the game for masons and touches upon his personal journey in the industry. Additionally, the pair discuss Jesse's participation in the World of Concrete event and explore emerging tools and technology prominent in construction.

Key Takeaways:

• Discussion on the transformative impact of fitness and nutrition in the life of a blue-collar worker.
• An inside look into the World of Concrete and the cutting-edge advancements like exoskeletons in the masonry field.
• How Jesse navigated and harnessed social media for personal branding and as a platform for industry awareness.
• Insights into personal growth and discovering a passion for one's work, transforming a job into a profession of pride.

Notable Quotes:

• "Construction is not hard unless you make it hard. But there's hard stuff to do."
• "It's cool to realize, like I said, if I can drive anywhere in town and see something that someone in my family built or that I built, and it's cool to see, hey, I did that."
• "I can't go a block in Logan without seeing something someone worked, like, whether it's grandpa, great grandpa, dad, uncle, me, all that sort of stuff"
• "Construction work isn't that hard unless you're making it hard for you... It's always interesting to see people's know."
• "If you show up and do the part and learn everything you needed to learn, I'm cool. Like, get a trial, dude. Hop in here and help me."