Jesslyn Rollins has a deep connection to the company she leads. Not only is she Biolye’s CEO, Rollins’ family started the business as a solution for her mother, who in 2016, was battling breast cancer, and needed medical-grade hydration to endure treatment and overcome the disease. Rollins began selling Biolyte beverages from the back of her car in 2017—generating six-figure revenue. At the time of this taping, Biolyte was on track for 2023 revenue to top $25 million.

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