For all the advancements in modern media, the most effective marketing approach has remained unchanged since the creation of time. The most effective and powerful persuasive tactic is personal testimony. It is helpful to hear about all the features of a product and how it could improve your life. However, what will draw your attention and acceptance toward purchasing something is when someone you know says, I use it; it helped me; you should use it too.

In this passage, Paul declares that the primary purpose of Jesus coming in the flesh to earth was to save sinners. In making this point, he shares his personal testimony of salvation, his sin before Christ, and the grace that he has now received. Through his testimony, we see the common depravity all experience, the hope of salvation through Jesus, and the testimony and worship that follows.