A personal story of why this industry and YOU are so important in other peoples lives. Sure we help with graduations, birthdays, engagements, weddings etc. but there are occassions that aren't so happy we can make a difference in as well.

Don't fall into the falseness of judging a person who walks into your store that may seem unfriendly or distraught because you don't know their story. When you learn their story and how you can make a difference can change your outlook in different ways.

It's human nature to help others and as jewelers, we help more than we know sometimes.