JF3474: Mistakes You’re (Probably) Making on LinkedIn, Story-selling, and Scaling to 2,500 Units ft. Anders Jacobson

On this episode of the Best Ever Podcast, Ash Patel interviews Anders Jacobson, CEO of Brighton Capital, shares his journey from a 13-year sales career to building a portfolio of over 2,500 multifamily units. He discusses the importance of getting started in real estate and the role of syndication in his success. Anders also highlights the significance of addressing pain points for investors and the power of storytelling in sales and real estate. He offers advice on attracting new investors through social media and networking events. Anders emphasizes the value of adding free content and providing genuine value to others. He encourages individuals to overcome limiting beliefs and start taking action in real estate.   Takeaways: Get started in real estate as soon as possible and continue learning along the way. Address pain points for investors and offer solutions to their financial challenges. Use storytelling to engage potential investors and make the real estate experience relatable. Build networks through in-person events and social media platforms like LinkedIn. Anders Jacobson | Real Estate Background CEO of Brighton Capital Portfolio: 2500+ units across NC, SC, GA, FL & TX. Based in: Raleigh, NC Say hi to him at:  LinkedIn brightoncapital.io Best Ever Book: The Four Agreements by Don Miguel Ruiz   Sponsors: Monarch Money My1031Pros Viking Capital