<p>When you're pursuing your news or PR career do you jibe or tack? In this week's Tales From the Beat I talk about how those sailing terms apply to the way you attack things--Do you go where the wind blows, or take a more measured approach? </p>

When you're pursuing your news or PR career do you jibe or tack? In this week's Tales From the Beat I talk about how those sailing terms apply to the way you attack things--Do you go where the wind blows, or take a more measured approach?

Jibe or Tack

I've led a dual life--as a journalist and PR guy: CNN, Associated Press, Detroit News, Forbes.com on the news side and all the different names of Chrysler and Franco PR on the PR side. Even in my semi-retirement I'm playing on both sides of the scrimmage line. In this podcast I'll talk about some of the best and worst pitches I receive, why they work or why they don't, best ways for PR people to make reporters happy and land coverage and from the journalist side, how best to work with PR people to make sure you're getting what you need to create great stories.

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Jibe or Tack

Jibe or Tack