On this episode, we’re joined by our friend Jill James. Jill has spent her entire career educating, advocating and consulting in the safety arena. You’ll get to hear about the evolution of her career - from teaching safe sex to traveling across the country shooting videos about creating safe work environments. She may be the “Safety Lady” and know every OSHA policy in the book, but Jill’s also wicked smart when it comes to the marketing game and creating content that converts.

We talk all about her company - the Health Safety Institute - and their philosophy on using education as a tool for building brand awareness + reaching their target market. Some really good tips packed in here, so listen close! Then we also get into the more personal stuff like how work and life has changed because of COVID. She shares some really great perspective that is still 100% applicable for all listeners.

Let us know what you think!