That Worked

Jill Koziol - Co-Founder and CEO of Motherly: Growing to 40 Million Visitors a Month, Creating the Largest Study on Mothers, and Building a Brand


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Jill Koziol is the Co-Founder and CEO of Motherly. Motherly is a wellbeing destination empowering mothers to thrive. An Inc. 5000 Fastest Growing Private Company and a Parity.org Best Company for Women to Advance, Motherly is built for mothers, by mothers. 


Engaging an audience of 40 million+ readers and viewers a month, Motherly offers on-demand parent education classes, Webby-award winning videos, The Motherly Podcast, essays and articles, and a highly-engaged social media community.


Jill is also the co-author of "The Motherly Guide to Becoming Mama: Redefining the Pregnancy, Birth, and Postpartum Journey" and "This Is Motherhood: A Motherly Collection of Reflections and Practices."


In this episode, you'll learn:

  • How to build a brand 
  • How to "get smart" fast 
  • How to have a "fierce conversation" 
  • How Motherly grew to 40 million visitors a month
  • How to create a statistically significant survey and study 


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That WorkedBy Callan Harrington