Jill Koziol, Co-Founder and CEO of Motherly (and Matter Five alum!), joined us in San Francisco for a conversation with Matter Eight entrepreneurs. Pete Mortensen, Director of Program in San Francisco, talked with Jill about the incredible growth that Motherly has seen over the last few years.

Initially, Jill says, their growth was slow, but steady. By staying the course with conviction and always going back to their user-a digitally native, Millennial mom who is learning to parent in very different circumstances than previous generations-they built something that resonated. And over time, because they deeply understand her needs, they saw a huge spike in users without pouring tons of money into advertising.