Jillian Chisari is the VP of Digital at Bucherer, the global luxury watch retailer known for selling everything from $1,000 timepieces to six-figure collectibles.

Expect to hear about:

– (Very) High-Ticket Ecommerce: Why selling $1K-100K watches online requires a different playbook than apparel or beauty.

– Building Trust: The authentication, servicing, and CX strategies that make customers comfortable buying luxury watches digitally.

– Testing at Low Volume: How Jillian approaches running marketing experiments with high-AOV but low-volume tests.

– Leadership & Boundaries: The lessons she’s taken from past bosses, her direct-yet-flexible management style, and why she protects time with her family.

– The Future of Search: How answer engines like ChatGPT are already reshaping discoverability and what brands must do to adapt.

Jillian's LinkedIn: https://www.linkedin.com/in/jillianelizabethsmith/