On this episode of Coffee with a Journalist, host Beck Bamberger speaks with HuffPost wellness reporter Jillian Wilson.

They discuss the ins and outs of service journalism, covering topics like wellness, beauty, and food. Jillian shares her approach to finding sources and filtering through email pitches and talks about the importance of using embargoes or exclusives only for big news and building relationships with PR professionals. Additionally, they delve into creative subject line ideas and how to format them like headlines to attract readers.