James Evelegh talks to Jim Bilton about the results of this year's Media Shapers poll, which asked the question, 'Which individual do you think is going to have the biggest impact on the shape of the overall media business in 2023 (for good or ill)? And why?'. 

They talked about:

• Jim's belief that it's still people that make things happen in the media business
• the "unprecedented challenges" facing the media business
• the two individuals who topped the poll, neither of whom even appeared in the last survey
• why recent advances in AI mean that "the world of publishing will never be the same again"
• why Rupert Murdoch appeared in the first poll, this poll, and will probably feature in the next one too
• how the opposing leaders in the Russia / Ukraine war "both share a common understanding of the power of the media"
• the growth of influencers, and how they are becoming more political
• why the current culture secretary features in the poll even though she's only been in the job since February
• what B2C can learn from B2B and vice versa
• how the findings of the Media Shapers poll dovetail with Jim's wider benchmarking project, Media Futures
• and lots more...

(This interview was recorded on 27th April.)

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