James Evelegh talks to Jim Bilton about the results of this year's Media Shapers poll, which asked two questions: 'Which individual do you think is currently having the biggest impact on the shape of the media business - for good or ill' and 'Which companies are leading the industry at the moment?'.

They talked about:

• 'terminator wars in media world': publishing in the era of AI
• the evolving media perceptions of tech leaders Elon Musk, Sam Altman and Mark Zuckerberg
• the growing influence of TikTok and its impact on news media
• how content consumption patterns are changing
• the paucity of influential publishing leaders, although Meridith Levien and Joshi Herrmann make the list
• the continuing influence of nonagenarian Rupert Murdoch
• the destructive impact on the media of Vladimir Putin
• the significance of influencers like Taylor Swift and Gary Lineker
• which companies are leading the way in each publishing sector: B2B, consumer and news media
• how the Media Shapers survey dovetails with Jim's Media Futures project
• and lots more...

(This interview was recorded on 13th September.)

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